Monday, August 10, 2009

1963 Fashion for Mad Men - Joan Holloway

Mad Men Season 3 starts this Sunday on AMC. This season will be set in 1963. All this week, I'm going to take a look at actual fashion from 1963 magazines so we'll have an idea of what our favorite characters might be wearing.

Office Manager Joan Holloway knows how to wear fitted dresses that show off her curves, while still maintaining a look that is right on the edge of professional. In 1963, fashion is becoming a bit looser, with A-line shapes, slight gathers at the waist of skirts, and boxier jackets and tops over fitted skirts. It will be interesting to see how that translates into Joan's wardrobe, but I imagine she will still wear her body-hugging styles.

I can see Joan wearing the following garments:

This two piece set by Shannon Rogers for Jerry Silverman in shamrock green with a printed scarf has a fitted skirt and a body skimming top that buttons in the back.

This deep blue sheath by Wilroy gives a nod to the looser shapes with it's slight gathers under the bust. The shallow V neckline adds that touch of sexy that Joan needs.

Floral prints are important, and I think Joan could rock this look by Macshore Classics. The shell blouse and cardigan style jacket are worn over a fitted skirt. Of course, Joan would remove the jacket as soon as she arrived at the office.

Knits are becoming important and this Nantucket Knitters two piece set is the type of thing Joan would wear in a heartbeat.

Another perfect choice for Joan, this Herbert Sondheim red dress has slight gathers under the bust and, in a nod to Jackie Kennedy. a perfectly placed bow.

For cocktails, this brocade fitted sheath with a little bolero jacket would definitely find a place in Joan's closet. This one, by Sophie of Saks, would be far out of Joan's price range, but you can bet she'd find something similar that she could afford.


Deja Pseu said...

Great picks! I can hardly wait for the show to start.

Sal said...

Great picks indeed! We are re-watching season 2 right now, and I can totally see Joan in ALL of these.

The Glamorous Housewife said...

What a great idea for a theme of the week. I wish I had thought of it! I loved today's post and I cant wait to see the rest of the week.

Thanks doll,
The Glamorous Housewife

Gladys said...

I love the red dress. I also LOVE Mad Men.

Berry said...

I don't watch Mad Men, but I do adore the costumes! They are absolutely fabulous! And I really love that last dress! The polka dots are adorable!

Jessica Cangiano said...

What a brilliant idea for a series of posts! I'm on the edge of seat (which I'll imagine is from 1963, too) waiting for the season three to kick off!

Cannot wait to see the rest of your MM posts, as this one was positively fantastic!!!

Keep up the stellar work, sweetie!
♥ Jessica

Usedandabusedvintage said...

I am SO excited! I'm totally obsessed with betty's clothes. Great post. Mia x

Bonjour Madame said...

I love me some Joan! I'm looking forward to seeing what they wear this year.

Super Kawaii Mama said...

What a great collection! I love the way Joan pairs that watermelon-ish shade with her red hair and makes it sizzle!

laurakitty said...

Great post! I'm so excited to see what Janie Bryant has come up with this season.

adrin said...

Lovely pictures. Waiting for the show and anxious to see the 1963's fashion in the show.

Afterparty lingerie

Frances Baker said...

I'm so jealous that all you guys in the states get to watch season 3! We heven't even got seasont two yet :(

Catwalk Creative said...

Wonderful post! Your choices are stupendous! Great read - thank you.

Couture Allure Vintage Fashion said...

Thanks, everyone! So glad you like it! Today, Betty Draper.

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