Thursday, August 19, 2010

Vintage Corsets - 1935

It's 1935 and clothes are slim and body conscious. Bias cuts reign, which means your dress clings to every curve, bump, and ripple. What's a gal to do?

You wear a girdle, of course! One piece girdles or corsets with attached bras were in commercial production with the aid of a new latex yarn called Lastex, which slimmed and supported the figure without the use of heavy boning.

Low cut backs in dresses called for ingenuity in the design of corsets. This one, without garters, was advertised as being wearable under evening gowns and swimsuits.

Here we see another low backed design and the attached ribbon garters used to hold up one's stockings.

In 1935, Warner's introduced better fit with 4 different cup sizes - A, B, C, and D.

Many evening gowns of the 1930s were daringly low cut, sometimes backless, with tiny straps. Now, what's a gal to do?

This ad for lingerie by Maguerite Sacrez solves the puzzle. This long line girdle extends up to just below the breasts. Also shown in the ad is a separate bra that could be worn with the girdle, if desired.

6 comments:

Mieze said...

I really would love to own and wear one... a 20s one though, just because the breast/bra shape of the 30s scares me ;)

Toad Lillie said...

Fantastic post! I'm such a huge fan of 30s gowns. Wonderful to see how that slim silhouette is achieved.

BaronessVonVintage said...

Oh my goodness. Magnificent engineering!! A while back, we had a little debate going on this subject back on my blog. Seems some starlets were sewn into their gowns, but I am certain even Ms. Harlow MUST have had some support from the likes of these underpinnings.
I have a one piece girdle that is identical to that top one and I can attest that it is actually quite comfortable. A MUST under 30s knitwear. Under a BATHING suit? that FASCINATES me. Thanks for this!

Original Mischief said...

Very risque ad for the Marguerite Sacrez girdle. I remember my Mum wearing a girdle in the late 60's... I still giggle when I recall her jumping up and down to fit all her wobbly bits into it. :) Monique xx

martialartiste said...

I always end up wondering how they *ahem* managed to pee in those things.

Erin said...

I need some of these.

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