Wednesday, April 06, 2011

Vintage Cotton Dresses for Summer - 1955


I really enjoy these several page advertising spreads that feature various companies working together to share the costs.  In these 6 pages, Macy's joined with Life Savers candy to present sweet cotton dresses that were "life savers" for summer.  Macy's even worked with these manufacturers to produce the dresses in colors that matched the candy.  What a great gimmick!






Carol Craig drop-waisted dress with a double row of buttons at the front.  Came in Life Savers lime, pineapple, orange,  and wild cherry as well as pink, lilac, black, and gray.  Sold in 1955 for $17.95 (about $148.00 in today's dollar.)


















Patricia Fair drop-waisted dress with pintucks and bows.  Came in Life Savers lime, wild cherry and pineapple, as well as black and turquoise.  Sold in 1955 for $17.95 (about $148.00 in today's dollar.)
















 Jonathan Logan bateau neck blouse paired with a matching skirt.  Came in Life Savers lime, pineapple and wild cherry as well as black and lilac.  Sold in 1955 for $10.90 (about $90.00 in today's dollar.)














 Henry Rosenfeld puff sleeved blouse paired with a full skirt that has a removable bib top.  Came in Life Savers lime and wild cherry as well as lilac, turquoise, and black.  Sold in 1955 for $10.90 (about $90.00 in today's dollar.)















Jo White sleeveless dress with matching bolero jacket.  Came in Life Savers wild cherry, pineapple, and lime as well as periwinkle blue.  Sold in 1955 for $10.95 (about $90.00 in today's dollar.)


















Macy's brand permanent pleated cotton tiered dress.  Came in Life Savers pineapple as well as blue, lilac, black, and pink.  Sold in 1955 for $25.00 (about $206.00 in today's dollar.)

All this talk of Life Savers brings me back to my childhood when a roll cost a nickle and I could make that roll last all week. I remember the shock when they went up to a dime.  My favorite flavor was butterscotch.  What was yours?

9 comments:

Sheila said...

Those are gorgeous dresses. Imagine a flock of women wearing all those colours!

My favourite flavour was Assort-O-Mint. It had clove, cinnamon, peppermint, wintergreen, spearmint...loved it.

those tricks said...

Fantastic and wonderful.
I love them all except the scary lifesavers AD dresses - the first model looks like her head is twisted around one full circle exorcist style. haha.
The first, second and last dresses slay me.
So fab.

Mary Jo said...

Choco-mint! Love that crazy little bonnet-y cap thing in the Jonathan Logan ad. Looks like it's holding her head on.

Nicole said...

These are gorgeous dresses and i really love the advertisements. What a fabulous pairing of brands!

My favorite were butterscotch too...

Erin said...

My faves are the lime and cherry ones. I think the orange one's head looks pasted on.

mitu katie said...

this is fabulous! very interesting!

i always like cherry--probably the least favorite of everyone else!

melina bee said...

how interesting, I had no idea companies would pair together to save advertising costs. these outfits seem like they'd be adorable, I really like candy colored clothes. I"m a cherry girl thru and thru but also enjoy pineapple.

deang said...

I liked the chalky-feeling peppermint and wintergreen Lifesavers. But I also loved the butterscotch ones. And the pineapple, and the orange, and the lime, and ...

Vintagesuburbia said...

Beautiful dresses! I think here in Australia we only got the 'simple' version of Lifesavers - I can't remember any butterscotch flavour. I do remember liking the pink chalky ones though. By the way, I love the hat in the last photo. I have just invested in some platter/pancake hats to wear with some 'New Look' nipped waist dresses. I would love to read some info and see photos on the history of those in the States if you have it! Thanks for a great blog!

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