Wednesday, July 27, 2011

Bare Legs Were a No-No in the 50s

 "We thought everyone knew........

....a lady's not dressed unless her legs are too."

I got a giggle out of this two-page ad for nylon stockings from 1956.  The two pages appeared side-by-side and the ladies in the top photo are shocked that the woman in the other picture is not wearing stockings.  This seems especially timely given the fact that Kate Middleton is making such an impression because she wears pantyhose with everything(!)  So much so, that pantyhose are flying off the shelves in the UK.


Stockings...pantyhose....that's all well and good, but what about those HATS!!!!!!  Aren't they yummy?

23 comments:

Esz said...

Oh gosh and the DRESSES! Such light, frothy confections. I want to make one!

Shelly said...

Most definitely those hats are yummy!

I must say that I'm not a fan of stockings/pantyhose I find them hot in summer and don't wear them but I do 'love' the advert.

The Working Home Keeper said...

Love it!

Mary Ellen
The Working Home Keeper

Jen A. Miller said...

My sorority required us to wear panty hose to all our meetings/initiations, etc. And this was in 2002 in Florida. After I graduated, I heard they changed the rule. Thank goodness!

MC said...

What a difference from today! Stockings with open-toed sandals, even. I'm definitely pro-stocking and am very happy the Duchess of Cambridge is making them more acceptable for people my age, but I still can't see wearing them with sandals.

The dresses and hats in the ad are beautiful!

Val said...

That pink ensemble is absolutely divine. But I still hate nylons!

caelen teger said...

ohhhhh look that!! what a difference!!! love the first dress...

The Red Velvet Shoe said...

I generally opt not for stockings in summer here in NE, but do love them the rest of the year. I think the weather in England has a lot to do with her choice to wear them as often as she does, much as a cool, rainy spring or crisp, cold fall day brings them out around here. But I agree, never with a sandal or open toe shoe, ever.

Casey said...

WANT the dresses! lol. This just makes me chuckle a bit, as someone who quite wearing stockings during the spring/summer as soon as I got old enough (and my mom couldn't tell me to any longer ;). lol. I love them during the winter, but can't imagine them in the summers here in the deep south! I wonder how ladies in similar (hot and humid) climates coped during the summertime back in the day? Did they just rebel or somehow get past the suffering? lol.

Sheila said...

I love stockings, tights and nylons when it's colder, but not in summer!

Those outfits are like whipped cream: frothy and cool!

Past Perfect Vintage Clothing said...

Bare legs were a no-no in the 60s,too! The ads are great. And I must admit, I would be happy to see stockings make a come back in the cooler months.

GodsgirlT said...

Very interesting! Love the look that Kate Middleton pulls off! However, I am always looking for ways to go without panty hose, nylons.....even in winter time. Tights, I love but nylons not so much....anymore. I feel as though I've worn them for most of my life! Love, love,love those dresses!

Anonymous said...

I thought they were missing. But then I think I see the white gloves on the skirt of the lilac dress. Brings back a great memory of my sister

Susan from Maine

Miss Rayne said...

Interesting isn't it that the legs should be covered but the feet should be shown off as much as possible, when only 20 years earlier peep toes were considered shocking in town

Susan said...

I've never liked wearing pantyhose --ever! I was so glad when it became acceptable to skip them. I'm never going back -- despite Kate Middleton's fabulous style!

those tricks said...

hahaha.
so great.
I wear hose a lot in the cooler months.
Though I can't imagine them in our 100+degree Texas summers.
Might actually serve as a torture device.

CarmenDahling said...

I don't feel fully dressed without stockings and prefer ballet flats with my everyday summer dresses because sandals look strange with hose. Jody, this is so intriguing and to think peep toe shoes were at one time shocking? All three of those dresses and hats take my breath away. They would be gorgeous even with bare feet!

Anonymous said...

I am in Texas and even in the 100 degree heat of summer I still wear thigh highs everyday to work. I don't see how people can wear dress shoes without hosiery; it's uncomfortable. I can't stand pantyhose but I love my thigh highs.

Angie

deang said...

My grandmother used to express strong disapproval when women didn't wear pantyhose, and this was in the 70s and 80s. I never could understand it, because nylons were so fine that it basically looked like a nude leg anyway.

Another thing I notice in watching clips of 1950s game shows or talk shows is that the women are always careful to keep their knees covered when they sit.

Miss Meadows said...

I have to admit that sometimes I'm a bad girl that DON'T wear stockings (if the weather is really warm). But usually they're there on my legs. As I am a vintage girl, I prefer stockings and garters to tights. Last summer I got stuck in the metal detector at LAX, and was even frisked - because I was wearing a garter belt... :)

The Style Crone said...

Yes, the hats are divine!

Anonymous said...

I never understood the point of wearing nylons or stockings in the summer, especially when they are so sheer anyway, very few would notice. I currently live in Japan, where stockings are still expected to be worn at work, not only with business skirts, but also with business shorts (a phenomenon still popular here). In some offices, ladies choose to wear knee highs to try to stay coolinstead of full stockings. Apparently, this loophole is acceptable, although I would consider it a fashion no-no. I've rebelled by not wearing nylons at all in summer. If anyone has noticed, they have yet to say anything in 3 years!!!!

bonita said...

~ * ♥ * ~

Lol; fantastic ad. It was funny to read and yes, those hats! And the dresses!! *drools*

xox,
bonita of Depict This!
~ * ♥ * ~

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