In 1963, Adolfo made an agreement with the Award Hat Company to launch two new labels that bore his name. He would design the hats, but Award would manufacture them. The Adolfo Realities line was a bridge line and the Adolfo II line was a less expensive one. These lines were sold in department stores and smaller boutiques across the country, and were more affordable for the average American woman. His own Adolfo label hats were sold in his 57th St. boutique and at the upper tier of department stores across the country, such as Saks Fifth Avenue, I. Magnin, etc.
This is the label from Adolfo's custom hat line. It is often found with an additional label attached from the first tier department store where it was sold. This label signifies the most expensive of Adolfo's hats.
The lowest tier label, the Adolfo II line was designed by Adolfo but manufactured by the Award Hat Company. This was the least expensive of Adolfo's hat lines and the hats were made of lower quality materials with the trimmings often glued on instead of stitched. That is not to say that these are not great hats! They are still far superior to hats made in later decades!