Tuesday, February 03, 2015
In the days before Chanel made ready-to-wear clothing, it was common practice for Mme. Coco to authorize American department stores and high end boutiques to make reproductions of her designs for women in the U.S. Buyers and designers for these stores would attend the Paris couture shows, then purchase the designs they wanted to reproduce here in America. Hence, the Chanel Adaptation label.
Chanel Adaptation label dress and jacket that I have dated to 1934. Even though adaptation garments are not original couture, they are still of the highest quality and were made specifically for well-to-do clients by the American stores that offered them. Remember, in 1934, America was struggling through the Great Depression, and the women that could afford to purchase garments like this were few and far between.
my website. It's a joy to behold!