Friday, March 18, 2011

Teeny Bikini, 1959

Yes, 1959! Are you surprised? I sure was! Like most of you, I would have guessed 1970s. Perhaps more suprising, this image is from an American fashion magazine! The magazine used this photo as a tickler for a spread on swimsuits called, "South: The Rebirth of the Body." It suggested a woman might dare to wear this bikini "to bathe from a lonely beach in a great empty ocean....or for....a deserted early morning hour on the beach, a trip to an uninhabited cove."

The Darlene green Ban-Lon bikini sold at Bonwit Teller.

Of course, the magazine realizes the reality for the American woman....." she will no doubt be less abandoned and poetic. Trimming her sails to social propriety, she will pull on one of the dashing but more modest bathing suits" like this one. Sea B's elasticized Orlon maillot in black and white. It will be another 15 years or so before the teeny green bikini will become accepted as the norm.

6 comments:

Penny Dreadful said...

Wow, I guessed 1969, ten years out! Thanks for your comment, The Couture Allure pink frock was a perfect choice to walk out of my day job in ;) x

Couture Allure Vintage Fashion said...

I was very surprised too Penny!

victoryvintageb said...

WOW! Great post, so surprised, I guessed 1968..boo.. And I think the above model looks so much like Julianne Moore! I enjoy your blog so much!
Brande
http://victoryvintageb.blogspot.com/

Belle de Ville said...

I am amazed by this date, although my mother could have worn a bikini like this. God knows she had the figure and the daring personality for it.

puddin said...

So interesting, as a social comment on how we who were "young" in the 50's perceived ourselves.

misshowescuriosities.com said...

I could definitely imagine a daring Francaise on the Cote D'Azur wearing something like this..

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