Today, no company in their right mind would show three women in animal prints wearing collars and leashes. I'm not so sure this was a good idea for Cole of California in 1954, when this ad was published. There's no denying these swimsuits are sexy though. "Three exciting swimsuits from Cole's Female Animal Collection. Fur-printed cotton...cut and shirred to make you the choicest specimen in captivity! Zebra, leopard, tigress....which are you?" These suits sold for $10.95 in 1954 (about $92 in today's dollar.)