"I've never been so insulted! Just don't worry about my being a 'flighty spendthrift' or ever getting your bank account confused with Mr. Rockefeller's. I know this exquisite Macshore wash 'n' wear dacron and pima blend blouse looks like 'an outrageous ten or twelve dollars', but actually it only cost $3.98. And Macshore Classics happens to have a whole wonderful line of these smart luxury-looking sleeveless blouses priced at a mere bagatelle of just $3 and $4."
Can you imagine any company today putting this ad in a magazine, much less on the inside front cover? By the way, that $3.98 in 1956 is equal to about $33 today.