It Must be Pucci - 1957

In this full page ad from 1957, Lord & Taylor featured this dress with the headline, "That flair - it's pure Emilio."  They've got to mean Emilio Pucci, don't you think?  "Black cotton ribbing and a brilliant print, 75.00, from the Italian resort collection imported for Lord & Taylor."  It must be Pucci. 

Illustration by Dorothy Hood for Lord & Taylor, 1957