Thursday, January 07, 2010

Vintage Maternity Fashions - 1960

Today, a look at some vintage maternity fashions from 1960. While many women wore tunics over pants that had an elastic panel in front for at home daytime or casual wear, dresses were worn when going into town or for evening.

Jeanette Maternities offered these empire waisted wool jersey dresses that feature pleats and tucks at the front.

Jumpers worn over blouses were popular for day. High necklines and Peter Pan collars add to the modest appearance of these sets.

Dressier occasions call for a dressier look. The simple sheath dress with plaid coat at the left by Ma Mere has a matching hat. The other two afternoon dresses are by Page Boy Maternity.

Here you can see tunic tops worn over skirts. Again, demure necklines and sweet bows rule the day.

Speaking of vintage maternity fashion, I thought the Mad Men costume department did an excellent job with Betty Draper's costumes for the first 4 episodes of Season 3, didn't you? I can't wait for Season 4, which should air sometime this summer!


Deja Pseu said...

Some of those are actually quite sophisticated! When I was pregnant, I had a hard time finding maternity clothes that were work-appropriate...everything seemed either very dressy or very casual, and what's with the juvenile details? I finally found those "Belly Basics" sets at Bloomingdales and lived in those for the last three months of my pregnancy.

And YES, Mad Men did a great job with Betty's maternity wear. I can remember seeing pictures of my mom in blouses like that when she was pregnant with my little sister.

Civilla said...

I remember those 2-piece maternity clothes from back in the 50's when I was a little girl. The styles were sophisticated, like your last commenter said. When I was preggers in the late 80's, we wore pants with large tent-like blouses over them, or 1-piece dresses. I do not like present-day maternity wear -- very awkward-looking.

Forgetmenot said...

In 20 years or more, when I get a child, I'd looove to be that kind of glamourous mommy ;)

Louise said...

Love those! I wore vintage for both my pregnancies- I much preferred it to the clingy-on-the-belly look that is so prevalent now.
If I'm lucky enough to have another baby in the future I'd wear vintage again.

d17951e0-ed35-11e0-bc1b-000bcdca4d7a said...

Jody, I just adored that white lace maternity dress with the pink ribbon worn by Betty Draper in the scene you show, above. Somehow, it came off as sophisticated, rather than infantile (which I find incredibly creepy in a maternity dress -- I mean, who are we trying to kid, right?).

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