When you think of your mom or grandmom going to the beach or to the park in mid-summer 1949, what do you see her wearing? Sometimes, we have a notion that back then, women wore dresses or skirts all the time. Nothing could be further from the truth! For casual or sporty outings, shorts, clam diggers, and pants were definitely A-OK. After all, you don't have to be a kid to have fun at play!
Sportwhirl navy poplin jacket is matched with lighter blue cuffed shorts. The jacket sold for $10.95 in 1949 (about $100 in today's dollar).
Wellington Sears made a line of cotton sailcloth separates in 17 colors that could be mixed and matched in many ways. The line included jackets, shorts, pants, skirts, and halter tops.
The pieces ranged in price from $4.95 - $9.95 each (about $45 - $91 in today's dollar) and were sold at Neiman Marcus and Peck and Peck.