Monday, August 30, 2010
Sophie Gimbel, also known as Sophie of Saks, was one of America's most influential designers in the 1930s, 40s, and 50s. Born Sophie Haas in 1898 in Houston, TX, she moved to Atlanta, GA at age 4 after the death of her father. She attended Agnes Scott College there. At age 19, Sophie married Harry Rossbach and moved to Philadelphia. She had one son, Jay, and worked as a part-time costume designer for the theatre.
After divorcing Harry in 1926, Sophie moved to New York, where she was hired as a stylist by Adam Gimbel, president of Saks Fifth Avenue (she married Gimbel in 1931). In 1929, she was asked to take over the Salon Moderne, Saks' couture department. Prior to Sophie's taking over, the Salon had not been terribly successful. Within three years, however, Sophie had tripled the sales of the department. The Salon Moderne sold French couture from such designers as Chanel, Vionnet, and Schiaparelli alongside Sophie's own collections, which bore her name on the label, sophie-gimbel. In the 40s, the label was changed to Sophie of Saks.
Sophie also worked with Emmet Joyce to design the Saks Originals ready-to-wear collections. In the 1940s, Sophie Gimbel sold more clothes than any other American designer, with the possible exception of Hattie Carnegie, who was Sophie's main competitor. She paid little attention to trends, preferring instead simple and elegant garments which were produced in expensive fabrics.
During WWII, Sophie became one of the world's most influential designers, as there was no couture coming out of Paris. After the war, she resumed buying Paris couture to copy in the Saks workrooms, but she found that her own designs were more popular. She then cut back on buying Paris fashions and concentrated on offering her own custom garments along with her ready-to-wear designs. Beginning in 1955, Sophie also designed custom wedding gowns.
Sophie's clothes were always feminine and classic, and were made in luxurious fabrics. She had a unique color sense, often using unusual colors, especially for her evening wear. Her designs often featured bows, a favorite adornment of hers.
Sophie retired in 1969. She died on November 28, 1981. In 1942, she was quoted as saying, "You don't have to have lots of clothes in order to be chic. But you most certainly have to have the right clothes." Those words still ring true today, after nearly 70 years.
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