Monday, January 03, 2011

Doris Fein Dresses

I came across this 1955 John Wanamaker ad today. Isn't this dress adorable? It's by Doris Fein, a name I was unfamiliar with.


In researching Doris Fein, I found that the company made dresses for the junior market from about 1947 to the early 1960s.


While most of their dresses were made in cotton, they also offered wool jerseys and rayons.


The most interesting thing is, with one exception, all of the dresses I found from the 1950s were priced at $14.95 (about $120 in today's dollar). This may have been a clever marketing gimmick so that the company became known for stylish dresses at an inexpensive price point.


What I do know is that these are some cute dresses and I'll be on the lookout for the label from now on!


puddin said...

Glazed cotton was sooo beautiful as a dress fabric (everyday, not evening)but lost its lustre after washing. I remember my beautiful sister wearing one.

Couture Allure Vintage Fashion said...

Oh, yes! It also wrinkles after washing because the sizing or finish to the fabric is meant to be dry cleaned only.

Jen O said...

Love the fashion illustration styles with this company too.

p.s. I gave you a little blog mention this week.

sixpennydame said...

I have acquired a cute vintage mini sweater skirt set with a label that reads It's a Fein Original. I'm wondering if it could be Doris Fein.

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