Thursday, January 20, 2011

Greta Plattry, 1955

Greta Plattry was an American designer of sportswear in the 1940s and 50s. Her work was on par with that of Claire McCardell, Tina Leser, and Joset Walker. Her clothes were versatile, comfortable, and extremely wearable. The following photos were taken by Richard Avedon in 1955 for a 4 page advertisement for Greta Plattry co-ordinates. Finding any of these today would surely make me smile!

Left: One-shoulder sundress in a cotton border print. Sold for $25 in 1955 (about $204 in today's dollar.)
Right: One-shoulder swimsuit with drawstrings at the side legs. Matching beach shirt to wear over it. Set sold for $30 in 1955 (about $245 in today's dollar.)

Left: Boat print swimsuit. Sold for $15 in 1955 (about $123 in today's dollar.)
Right: Boat print cotton sundress with rope belt. Sold for $25 in 1955 (about $204 in today's dollar.)

Left: Fish print cotton dress with tiny bows. Sold for $20 in 1955 (about $163 in today's dollar.)
Right: The same fish print cotton is used for a two-piece swimsuit and sailor collared beach shirt. Set sold for $22 in 1955 (about $180 in today's dollar.)

Left: White eyelet full skirt worn with a black cotton one-shoulder top. Set sold for $33 in 1955 (about $270 in today's dollar.)
Right: Swimsuit in white eyelet lined in pink broadcloth worn with a coordinating beach shirt. Set sold for $43 in 1955 (about $351 in today's dollar.)

3 comments:

Travis Kerr said...

Oh my gosh! I love these!

Glamoursurf said...

Wow, I'd not heard of Gretta before. Beautiful swimwear & coordinates and fabulous photography by Avedon!

jgold said...

I LOVE these photos! www.truthplusblog.com

Post a Comment