Tuesday, June 19, 2012

Mr. Mort Dress - 1956

Finding an ad for a dress I've had in my inventory doesn't happen very often, but when it does I like to show it to you.  This morning, I came across this 2-page spread for a dress by Mr. Mort exclusively for Saks Fifth Avenue.  The ad appears in a February 1956 magazine.

The ad copy reads: 
"Our young man likes to see a girl wearing diamonds, especially when they're embroidered in black on a dress of Thomas cotton.  He scoops its neck widely, laces the tiny-looking bodice with black ribbon.  In red, grey or beige - and washable!"  Sold in 1956 for $39.95 (about $338 in today's dollar.)

Here's the dress live and in color.  It sold right away to a long-time Couture Allure customer, but you can still click through to the original listing to see more photos and all the details!


Joanna said...

I love that dress. I wish you had another one!

sambson said...

No one seems to recall that the first episode of the Marlo Thomas TV show THAT GIRL ("What's In A Name?" 1966) featured "fashions by Mr. Mort" !

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