Hello? Hello? Are you there?
I've been writing this blog for 5 1/2 years. For the last month, I've been tracking the time I put into it and it averages out to about 6 hours a week. Yes, 6 hours. Nearly a full work day. I usually sneak those hours out of my weekend and they are spent searching my magazine archive for images, researching the subjects of those images, and writing about the designers, the clothes, the styles and the trends of the past for you.
In the last several months, comments on this blog have dropped off dramatically and I'm starting to wonder if anyone is actually reading what it takes all those hours to write. I'm starting to wonder if I'm talking to an empty room, if anyone is listening.
I know we all have a lot to juggle these days. There are now hundreds of blogs that talk about vintage clothing. There are thousands of Facebook pages to like. Following your Twitter feed can take all day. Not to mention Tumblr, Flickr, and on and on............ And somewhere in there we have jobs and homes to take care of. I myself am guilty of not keeping up with as many blogs as I used to. There just don't seem to be enough hours in the day.
My original intention in writing this blog was to form a community where I could connect with fellow lovers of vintage fashion. I wanted it to be a place where we could all fall in love with and talk about clothing from the past. I wanted it to be a place to form lasting online friendships. But now I wonder if I'm all alone. Perhaps blogs are becoming passé. Or maybe you just want to look at pictures for a minute or two before you move on.
Can you help me figure out where to go from here? If you are reading the words it takes me all those hours to write, can you take a quick moment and just say "I'm here" in a comment? If you have suggestions about what I can change to open up the conversation again, would you either post them here or send me an email? If you'd rather just see pictures and the words don't matter, would you tell me please?
Please don't misunderstand. I don't want this post to sound like a pity party. I am asking for guidance from you as I make decisions about prioritizing my time and the future of this blog. I truly appreciate you being here and listening! And I would be grateful for your feedback!
Monday, June 20, 2011
Sunday, June 19, 2011
New at Couture Allure - Vintage Summer Dresses
New this week at Couture Allure are the last of our summer dresses for this year, a couple of fantastic 50s full skirted styles, and three 1970s Yves St. Laurent Russian Collection pieces. Be sure to check our What's New page to see all the latest additions to the site!
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| 1960s Penthouse Gallery cotton dress with Asian script print. |
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| 1960s Alex Colman linen border print shift. |
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| 1970s Jack Bryan tropical chiffon maxi dress. |
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| 1950s black eyelet illusion full skirted dress. |
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| 1950s gold metallic party dress. |
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| One of three 1970s silk pieces from Yves St. Laurent's Russian Collection. |
Labels:
what's new
Saturday, June 18, 2011
Weekend Eye Candy - Givenchy, 1977
Today's June bride wears an elaborate headpiece made from tiny white silk flowers. The same flowers adorn the off-shoulder neckline of her bridal gown. Exquisite, isn't she? Givenchy, 1977.
Friday, June 17, 2011
Evening Gowns, 1973
My love affair with the 70s continues. Today, evening gowns from 1973. Which one makes your heart beat a bit faster?
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| Lew Prince for Aldrich silk floral |
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| Gina Fratini |
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| Jean Muir |
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| Galitzine |
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| John Bates for Jean Varon |
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| Bill Gibb |
Labels:
1973,
bill gibb,
Galitzine,
gina fratini,
jean muir,
jean varon
Thursday, June 16, 2011
Crazy Prints, 1969
I know my readers go crazy for the crazy prints of the late 1960s. Today, some fabulous ones from spring, 1969. Would you wear any of these today?
This is actually a cotton bathing suit cover-up by Vuokko. Cool, right?
Hermes used a cotton printed with large H's for this wrap tunic.
Oscar de la Renta palazzo jumpsuit with tiers of ruffles.
Mollie Parnis printed satin dress in Qiana nylon.
Hannah Troy silk dress and vest combines two black and white prints.
Wednesday, June 15, 2011
Marilyn Lewis: Designer of Cardinali
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| Marilyn Lewis, seated in 1966 |
Marilyn Lewis was born in Cleveland, Ohio and was raised by her grandmother Mrs. Wolfgang Pons. The Pons family fortune came from the steel industry, but that fortune was wiped out during the stock market crash in 1929. Marilyn grew up surrounded by the trappings of luxury with no money to speak of. She had always dreamt of a career in fashion, so when her grandmother died, Marilyn picked herself up and moved to Los Angeles. She hoped to find a career designing costumes for movies.
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| Marilyn Lewis (seated at center) in 1971 |
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| 1971 |
In 1966, Marilyn was bored at home with two children and a husband who was running a restaurant empire. She reignited her dream of becoming a fashion designer. With no formal training and no sewing skills, she took a leap of faith and started her company Cardinali. Harry bought her a factory and Marilyn designed a line of 35 pieces, including suits, dresses and gowns. Saks Fifth Avenue was her first customer and her clothes retailed for $300 - $2400 in that first year (about $2000 - $16,000 in today's dollar.)
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| 1971 |
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| Cardinali at Bergdorf Goodman, 1973 |
Marilyn Lewis closed Cardinali after only 9 years in 1977. Although she loved the business, she became tired of the extensive travel required and found it was affecting her marriage. Cardinali garments today are rare and highly coveted by collectors and lovers of vintage couture.
Couture Allure is privileged to have had this 1970s silk halter top from the 1970s by Marilyn Lewis for Cardinali. The top is just as wearable today as it was 40 years ago during the height of Marilyn Lewis' reign in the fashion world. It's not surprising that it sold right away.
Please note: This biography about Marilyn Lewis is copyright of Couture Allure and may not be copied without permission.
Labels:
cardinali,
marlo thomas
Tuesday, June 14, 2011
Caring for Vintage 1960s Beaded and Sequined Garments
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| 1960s sequined dress |
I recently received an email from Couture Allure fan Michel.
"I have been collecting vintage pieces for a couple of years now, and I am addicted to the beautiful beaded pieces done in Hong Kong in the 1960s. My collection is becoming a bit embarrassing in its vastness.
How should I care for these pieces? Can the wool shell tops and cardigans (the vast bulk of what I have) be very gently hand-washed?
I have been very pleased with my dry cleaner (local folks who have been in business for years) as they have cared for other vintage pieces, but they have been reluctant to tackle the beaded stuff, beyond a nice steaming, and they have warned me that dry-cleaning can damage sequins. Surely the lovely ladies who wore these things back in the 60s had some method to clean them ...
After I have cleaned my lovelies, how best to store them? At present I have them wrapped in acid free lignin free tissue paper, inside moth-proof bags (plastic) from the cleaners. They are lying flat in plastic storage bins, under my bed. Is it OK to have them in all that plastic, or do they need something that allows them to breathe more? Any tips for keeping the moths away, other than the moth proof bags? I do also have a few of them in a cedar chest."
Michel graciously agreed to allow me to answer her questions here on the blog so I can share the information with all of you. She sent along some photos of her lovely collection for you to see. There are lots of questions to deal with here, so let's just jump right in!
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| 1960s sweater with beads and paillettes |
Michel, I would advise against hand washing any of your lovely 1960s beaded garments. While I can understand your dry cleaner's reluctance to clean them, my cleaner has had excellent results with cleaning the beaded and sequined garments I take to them. Eda, my cleaning expert, tells me that older sequins from the 1950s and 60s were much better made than modern ones and most will not fade or chip like the new ones do. Eda does treat my sequined and beaded garments with care, always placing each garment in a separate bag and cleaning it on a gentle cycle. I've only had issues with a couple of garments getting damaged through this process, and it was on garments that weren't made very well to begin with. As long as you trust your cleaner, I would take a leap of faith with one of your garments (perhaps one you wouldn't feel too bad losing) and let her try putting it through the cleaning process. I think you'll both be happy with the results.
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| Detail of above sweater |
- The wool knit base is likely to shrink a bit and blocking the garment back to the original shape will be difficult with all the sequins and beads.
- All those beads and sequins will make a wet wool garment very heavy and it can easily stretch out of shape.
- Rhinestones and silver lined beads do not react well to water and are likely to discolor.
- Rayon should never be washed at home. It will shrink!
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| 1960s beaded lace and wool sweater |
One final word of warning: Sequins on older garments from the 1920s, 30s, and 40s should never be cleaned. They are often made of gelatin and will melt when exposed to water or other liquids.
I hope that helps, Michel. Thanks for asking and for sharing your photos with us!
Labels:
beading,
dry cleaning,
sequins
Monday, June 13, 2011
Meet Jen!
Meet Jen Miller, freelance writer and author of The Jersey Shore: Atlantic City to Cape May. Jen also pens the blog Down the Shore with Jen. Jen is a lover of vintage clothing and has been a frequent customer of Couture Allure since finding me on Twitter. She wore this sweet 1960s dress to a recent book signing in Avalon, NJ. Doesn't she look fabulous in orange? Jen, this color makes your skin positively glow!
Jen grabbed this vintage 50s dress during my recent Last Chance Sale and I've got to say, she makes it come alive! This dress is going to work hard in Jen's wardrobe all summer long and I know she'll think of a million ways to accessorize it. Thanks Jen!
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| 1960s orange print dress at Couture Allure |
Jen grabbed this vintage 50s dress during my recent Last Chance Sale and I've got to say, she makes it come alive! This dress is going to work hard in Jen's wardrobe all summer long and I know she'll think of a million ways to accessorize it. Thanks Jen!
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| 1950s navy faille dress at Couture Allure |
Labels:
customer photos
Sunday, June 12, 2011
New at Couture Allure - A Bit of Everything
I had a rather schizophrenic week here at Couture Allure and ending up adding a mish-mosh of a bit of this and a bit of that to the website. Please forgive my lack of focus but there was a lot going on! During the past week I celebrated my birthday, had a medical procedure, and visited with my friend Claire Shaeffer who was in town. In between, I continued to work with my website designer on tweaks to the new site layout. I did manage to add a few pieces to the site, including lots of great 50s and 60s beaded necklaces that will look perfect with your summer dresses right now. Be sure to check our What's New page to see all the latest listings.
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| 1970s silk halter top by Marilyn Lewis of Cardinalli. |
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| 1960s tropical print cotton shift dress. |
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| 1950s Worth of Boston floral hat. |
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| 1970s pumpkin silk blouse. |
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| Oilily linen jacket in our new Modern Designer Collection! |
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| 1960s pink pearl tassel necklace. |
Labels:
what's new
Saturday, June 11, 2011
Weekend Eye Candy - Yves St. Laurent Wedding Gown, 1983
Our second June bride wears a slim lace sheath overlaid with layers of tiered white tulle. Pink satin bows adorn the neckline and waist. Yves St. Laurent, 1983. The photographer has captured the ethereal nature of the tulle by the use of a back light to great effect.
Photo by Terence Donovan
Photo by Terence Donovan
Labels:
1983,
Yves Saint Laurent
















































