Mad Men Season 3 starts this Sunday on AMC. This season will be set in 1963. All this week, I'm going to take a look at actual fashion from 1963 magazines so we'll have an idea of what our favorite characters might be wearing.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2M_ZKE0drFlpD86b0tcCqxI7u4haWhLBugp6Cqfmn5GgDBw4VqgrWbMX-ubfniDAJaLLYNMwK_3JB7u9ffAoLr6eYHGsisPt2cbJYwhduAAPIqBW5RJXg9Tt9Lx32UbrcB8b1/s400/joan.jpg)
Office Manager Joan Holloway knows how to wear fitted dresses that show off her curves, while still maintaining a look that is right on the edge of professional. In 1963, fashion is becoming a bit looser, with A-line shapes, slight gathers at the waist of skirts, and boxier jackets and tops over fitted skirts. It will be interesting to see how that translates into Joan's wardrobe, but I imagine she will still wear her body-hugging styles.
I can see Joan wearing the following garments:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDZQK9eNt6ztyk3HR3JTYbx_1NYZtdzRM8RQJPKXmUAdcV1FG616fYzP59aLeh2MINu1JNQ8ICZXsKrlhbGuzVnda9gWK61uEj0rIdPVMlGL5d16EWYiYRrbY21xHpqRceAWOK/s400/joan4.jpg)
This two piece set by Shannon Rogers for Jerry Silverman in shamrock green with a printed scarf has a fitted skirt and a body skimming top that buttons in the back.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhf4E_PgocSrZdTbJd5Clo-7DeIBIGgHa1KW3jnpOG0kkZTnYuBWX1b-VN5cyiAnEpzhmCF5hqzWK76txG4ADQcQ2pLQ1-hr1JG_V_BBMPncCXKFZzE6ZqQ29VNd8yqJ-TStZj5/s400/joan6.jpg)
This deep blue sheath by Wilroy gives a nod to the looser shapes with it's slight gathers under the bust. The shallow V neckline adds that touch of sexy that Joan needs.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUpcM89eLKaeFSR3yK-y0AvNHN4a9rz7pBdrV1pc3sHglKOx9y0tRNVgijZvN8ji7pHslcuPMHPqOcVXBRyq37VKEobT786mFrZQL04MpWR701imiZU07quwAkj9FOdj8JltQb/s400/joan5.jpg)
Floral prints are important, and I think Joan could rock this look by Macshore Classics. The shell blouse and cardigan style jacket are worn over a fitted skirt. Of course, Joan would remove the jacket as soon as she arrived at the office.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVnWx1yDwM8T7sf5ejDb2lRhjAEpvGaRSpCX4MqIV1CjCN6B-UUj4q_11NvuaGPC70Dk01IaFBJOVtXlnMzItiyFoBXfEFc4GPHkGS6ONOmvfvXU0KIxm0X7SdojXAeHue40L_/s400/joan2.jpg)
Knits are becoming important and this Nantucket Knitters two piece set is the type of thing Joan would wear in a heartbeat.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5D0Zqx3LpSgT5OMoNIfv-vlVlB9XuSCU8HviKJoLMTMkr2TTnjw6C5Uq4g1FZHPRgRJASrjDUARKDMYXmERMEnyI_GUHa2lnDYuvXpZOTEASyGNKwQ-y_7KZ-wbl-KFkn9Kan/s400/joan3.jpg)
Another perfect choice for Joan, this Herbert Sondheim red dress has slight gathers under the bust and, in a nod to Jackie Kennedy. a perfectly placed bow.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLGlwTum2UWDVos-M5UGdgKhaZ0L-zf8z4oUDYI1s43NROFe3Lpt1qmgnBSrla9BHcQsDUkm7bSTx9e15PeMOWJeXE8Xbch4i5UajYOq0YQgjagN9U75Pv07xryFV1F-U4oLEr/s400/joan1.jpg)
For cocktails, this brocade fitted sheath with a little bolero jacket would definitely find a place in Joan's closet. This one, by Sophie of Saks, would be far out of Joan's price range, but you can bet she'd find something similar that she could afford.