I've talked about my love of Jonathan Logan dresses in the past. While perusing an August issue of a 1955 fashion magazine geared toward younger women, I found page after page of ads for Jonathan Logan dresses. Each ad was paired with a regional department store, like Goldsmiths, Best Apparel, and Woodward & Lothrop, and included a coupon for ordering the dress. That way, the manufacturer and the department store shared the cost of the ad, and Jonathan Logan dresses got a lot of notice. Smart man, that David Schwartz.
The "Starlight" sleeveless dress came with a matching bolero jacket in blue, pink, or purple faille. Sold for $19.95 in 1955 (about $164 in today's dollar).
Soft corduroy full skirted dress came with a removable dickey at the neckline so the dress could go from day to date with ease. Sold for $14.95 in 1955 (about $123 in today's dollar).
Velveteen dreams in full skirted or slim silhouettes. Full skirt dress came in blue, purple, or black. Slim dress came in purple, red, or black. Sold for $22.95 and $14.95 in 1955 (about $189 and $123 in today's dollar).
Mix-and-match separates that were dyed to match. Wool flannel skirts were matched with a wool jersey top or a cotton puff sleeved blouse. All 4 pieces came in blue, red, or green. Prices ranged from $3.98 to $8.98 in 1955 (about $33 to $74 in today's dollar).
Black wool flannel fashions a polo collar dress with elastic waist or a sleeveless dress that could be worn with a blouse for daytime. Sold for $17.98 and $19.98 in 1955 (about $148 and $164 in today's dollar).
Nubby wool tweed full skirted dress is accented with soft angora at the collar and cuffs. Available in lilac, royal, or gray. Sold for $25.00 in 1955 (about $205 in today's dollar).
Wool check slim cut dress came with a matching boxy jacket in brown, gray, or turquoise. Set sold for $25.00 in 1955 (about $205 in today's dollar).
Mix-and match-separates in corduroy with a black wool jersey blouse. The separate pieces included a full skirt, slim skirt, boxy jacket, and pants. Prices ranged from $5.98 to $8.98 in 1955 (about $50 to $74 in today's dollar).
Don't you love Jonathan Logan too?
All photos from advertisements in a 1955 magazine.