I've talked about my love of
Jonathan Logan dresses in the past. While perusing an August issue of a 1955 fashion magazine geared toward younger women, I found page after page of ads for Jonathan Logan dresses. Each ad was paired with a regional department store, like Goldsmiths, Best Apparel, and Woodward & Lothrop, and included a coupon for ordering the dress. That way, the manufacturer and the department store shared the cost of the ad, and Jonathan Logan dresses got a lot of notice. Smart man, that David Schwartz.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4iDT5yhEo4c7GXyzYRdbr0qLI35gaWsS9dDGQAZ47s2KVDJm1Dq2kHyIqtnmuSaib_ZKo9iRDTpeHSftIzH1RI_ZfTso6SFcuCFVSjwYcRJHamRJDxsOCL72CzliAkhECIM-M/s400/jl1.jpg)
The "Starlight" sleeveless dress came with a matching bolero jacket in blue, pink, or purple faille. Sold for $19.95 in 1955 (about $164 in today's dollar).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFXbUwtSVW0rZot3TWHX5mKIE-2bNVkl5I6WrI4cP6vl9DlrO13__IjGRoFxhUuJkoNnJZFx-oIr_xdYYf32V7q3NYCkF3mjqxF1VpRrMAj-IpBBdsyfOmaJySqtx7_LAJzVs0/s400/jl3.jpg)
Soft corduroy full skirted dress came with a removable dickey at the neckline so the dress could go from day to date with ease. Sold for $14.95 in 1955 (about $123 in today's dollar).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUrZhyphenhyphenSYwLiAFdsMMtZWUzBC7gr1c6pWWy6XMTHr5G74n2jJ1mevnq2kfcX0q1OfZAcyAPyV6SUHwdPOdLGq3AJZQcD8WXdkQ1aY7eVLltxszlRUDt7b9DUVRs-kQA2MxmlzoH/s400/jl2.jpg)
Velveteen dreams in full skirted or slim silhouettes. Full skirt dress came in blue, purple, or black. Slim dress came in purple, red, or black. Sold for $22.95 and $14.95 in 1955 (about $189 and $123 in today's dollar).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh0Ye9IlyTkWT-31CKteD49rVBhXZUk8tuS-DP11cEFkpQDcjEy_oJWMb1xe1QmcAa7erqImQQROy1WaJ3bGJLHKNWkq8zQR0WRCsukRXiTuINWuKbq12XTkEbPY5rSLqo4nTv/s400/jl5.jpg)
Mix-and-match separates that were dyed to match. Wool flannel skirts were matched with a wool jersey top or a cotton puff sleeved blouse. All 4 pieces came in blue, red, or green. Prices ranged from $3.98 to $8.98 in 1955 (about $33 to $74 in today's dollar).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZZVfhKywjrb4GYZWxnoQlvM_SXRGNrlEDcUBdc6GhEqyJi2kQGK11NfUjwvizYnxhTqNqHvUgKqSVjk7U5Wt-LITtzR_KsBb1r72Q87iRxHedvgj7qCHWgsu6gayIGQQOehjx/s400/jl7.jpg)
Black wool flannel fashions a polo collar dress with elastic waist or a sleeveless dress that could be worn with a blouse for daytime. Sold for $17.98 and $19.98 in 1955 (about $148 and $164 in today's dollar).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSh74mCvU8I7B-3lvF00Jejet0DQRvfqKicaZTvx5-hSOd1uFG6exBIae0Lad4bNHr6-UdyDlzuKYb3FsQv07JNlfCaqpHPNIAPl4I7eTuL9EMrZhpSMIDVOUwyd0xzQYRpb4s/s400/jl4.jpg)
Nubby wool tweed full skirted dress is accented with soft angora at the collar and cuffs. Available in lilac, royal, or gray. Sold for $25.00 in 1955 (about $205 in today's dollar).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPGQeFxcOdZJ7pMY7PQf0cAxHKaSIJQ8GH4xzNlh_gN92ybLANJCHT7VnJZ-eDq4Hpbbad2ydXdrHe0MQEvOUtjZ_HVdKunpZVq81ddUIAgPbZPhjz_vzP0DKmu2-RQxBlNoDj/s400/jl6.jpg)
Wool check slim cut dress came with a matching boxy jacket in brown, gray, or turquoise. Set sold for $25.00 in 1955 (about $205 in today's dollar).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0xy18XStoluCn3FpcscDSrqJPQU9M7n4hoGRpILjyL7BjSlFgFw-mzin4olFlIPvrhN2lihU1IwXoz1aLmwieN-ZT26r3q5uU6HNUxPr1JULsCeB7GE5ATmqP2-lAxgstibcR/s400/jl8.jpg)
Mix-and match-separates in corduroy with a black wool jersey blouse. The separate pieces included a full skirt, slim skirt, boxy jacket, and pants. Prices ranged from $5.98 to $8.98 in 1955 (about $50 to $74 in today's dollar).
Don't you love Jonathan Logan too?
All photos from advertisements in a 1955 magazine.