Wednesday, July 06, 2011

How to Get the Look: 1950 Eye Makeup

One eye is made up to show what a difference eye cosmetics can make.
At the Paris couture shows for Spring 1950, models wore exaggerated eye makeup, even with daytime clothes.  Cosmetics manufacturers were quick to offer products for this previously untouched area of the average female face. Short hair had already hit the streets in the U.S. and women adopted the doe-eyed look as a seductive balance to their boyish haircuts.  In the photo above, the model is wearing eye makeup on one eye to show the difference cosmetics can make.

Here, from 1950, a step-by-step tutorial on how to get the doe-eyed look:

1.  Apply shadow on the lids from the center of the eye out concentrating color towards the temple.  A lighter shade of shadow can be blended up to the brow.
2.  Dark eye pencil is used to line the upper lid from the inside corner.  Fan the pencil out and up at the outer corner to look like an extension of the lashes.

3.  Use a dark brown (preferred over black) pencil to draw a narrow line under the lower lashes from inner corner out to meet the liner on top.
4.   Darken and shape the eyebrow with pencil.  Add mascara to balance the entire look.

The finished look topped off with a beauty mark for added allure.

Here's an eye makeup tutorial from 1960, also from Paris.

12 comments:

Isis said...

Lovely! I must say that the last photo looks very modern. :)

Dani Freitas said...

Gorgeous!!! :)

Nicolina Jonsson said...

Really nice tutorial! If it would be possible I'd love to see one on 60's eye makeup aswell. Love your blog! //Nicolina from Sweden

Couture Allure Vintage Fashion said...

Her little curlique bangs are delightful.

Couture Allure Vintage Fashion said...

Nicolina, if you type 1960 makeup in the search box over there in the left column, you'll find a 60s eye makeup tutorial that I did a couple of years ago. I'll add a link in my post for you.

une femme said...

She looks just lovely. Wish I could do eyeliner like that but I'm hopeless.

Audi said...

Definitely bookmarking this post for future reference! I love doing vintage makeup looks.

Erin said...

Gorgeous! I tend to do more with my eyes (my best feature) than anything else, but lining the bottom lid the whole way has always seemed a bit extreme. Maybe I'll try it though. I definitely have the boyish haircut I need to counteract. :)

deang said...

I looked at your 1960 makeup tutorial, too, (thanks for linking to it). Gosh, what started in 1950 had become really exaggerated in 1960. And then by the mid-1960s it was even more exaggerated. I just checked a copy of Georgina Howell's In Vogue fashion history book, and the entry for 1966 says that eyes were made up "to be seen at 50 yards."

The Style Crone said...

Love the make up! Very alluring.

Carrie at In the Hammock Blog said...

whoa, they can get that look with a pencil! they must not make pencils like that anymore! looks like liquid!

Couture Allure Vintage Fashion said...

I daresay they probably used liquid eyeliner for the photos, but perhaps only pencils were available for consumers to purchase at the time. That's just speculation on my part, but those lines do look like they were done with liquid eyeliner. The pencil she's holding to do the bottom lid is very different looking that anything I've seen. It almost looks like a marker.

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