Thursday, September 22, 2011

Schiaparelli and the Plastic Zipper

As a follow-up to yesterday's post on nylon coil zippers, today I'd like to clear up a bit of confusion about earlier plastic zippers.  The Lightening Fastener Company of Great Britain and Canada began experimenting with plastic in place of metal zippers in 1932.  By 1934, Japanese company YKK, US company Hookless Fastener (maker of Talon zippers) and French company Eclair all had made plastic zippers.  The teeth on these early plastic zippers were quite large, more the size of today's heavy brass industrial zippers, so they weren't really practical or attractive for use as closures on clothing.  Nylon wasn't invented until 1935, so these early zippers were likely celluloid or some other early plastic.

In 1933, Harry Houghton of Lightening Fastener's Canadian division offered Elsa Schiaparelli $10,000 (about $175,000 in today's dollar) to use their zippers in her clothing.  Schiaparelli decided to use the colorful plastic zippers as a design element in her clothing.  She shocked buyers who arrived to view her Winter collection of 1935-36 by using the plastic zippers in unexpected places and in a very visible way.  Zippers were found on pockets, necklines, sleeves and shoulder seams.

Actress Frances Drake wore this Schiaparelli wool jersey dress in the 1936 film I'd Give My Life.  A Lightening Fastener plastic zipper closes the entire front of the dress.

This Schiaparelli taffeta evening gown from Winter 1935-36 incorporates a decorative YKK plastic zipper placed diagonally on the front of the skirt.

This cotton dress by Schiaparelli is from about 1940 and was shown as part of last summer's High Style exhibit at the Brooklyn Museum.  I took this photo of the back of the dress, which has a yellow plastic zipper all the way up the back.  You can see here how chunky the zipper looks and the fact that the teeth are left exposed as a design element rather than as a practical way to close the garment.


A close-up of the chunky teeth in the zipper .

Schiaparelli did not use plastic zippers exclusively, nor did she use them when she wanted a hidden or understated closure on a garment.  The use of industrial zippers as decoration was an unusual element that became one of her signature looks.  The evening gown shown here is from about 1933-34 and uses visible heavy brass zippers at the side seam and the sleeve cuffs.

References:
Dilys E. Blum:  Shocking! The Art and Fashion of Elsa Schiaparelli (2003)
Jan Glier Reeder: High Style (2010)

8 comments:

Penny Dreadful said...

Oh hehe, this is what I get for saving up my blog reading and reading oldest to newest ;)

Couture Allure Vintage Fashion said...

Your previous comment actually inspired this post! I wanted to clear up any confusion.

MeggieLoveday said...

Thank-you for finding this information! I truly appreciate it.

Casey said...

I loved seeing all these examples! I found the printed day dress with the back-length zipper really intriguing. So unexpected!

Miss Meadows said...

It's amazing how well the fabric has been puzzled together on the two sides of the zipper in the light blue dress with the white and flowery patches! It looks like it just continues from one side to the other. If you sew, you know this isn't so easy to make perfect.

Penny Dreadful said...

Wow, well in that case you post quickly! I am the slowest writer in the world ;) x

K.Line said...

Fascinating! Those dresses are incredibly modern both in materials and use of them. I could see any of these on someone today.

Victoria said...

These photo are amazing, showing how what I would have considered modern fashion with zippers showing has already been done, and so very long ago at that.

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