Wednesday, September 28, 2011

Suits Illustrated - 1963

Department stores often used illustrations instead of photographs in high fashion magazines and newspapers as it was less expensive to hire an artist than it was to hire a fashion photographer, a model and a studio.  Some illustrators were on staff at the stores, come worked for the advertising agency, and some were self employed with contracts to provide drawings for the store. Only well known artists were allowed to add their signature to the drawing.  These illustrations are all from one magazine in August of 1963. 

I. Magnin & Co.  "A look of elegance, a look of opulence...three-piece costume of Anglo's lacy-textured wool tweed with natural Canadian lynx 300.00...from our Manor-Bourne Collection designed exclusively for I. Magnin".  (about $2221.00 in today's dollar.)

Bonwit Teller, illustration by Kenneth Paul Block.  "From Ben Barrack, magnum houndstooth checks in a costume of brushed mohair and wool.  Unexpected tour de force: the opulent peau de soie bodice.  Pink, amber or white-checked with black, bodice and scarf in black.  $145.00."  (About $1074.00 in today's dollar.)

Best & Co.  "Bardley blends the perfect ensemble....of imported wools.  Well-bred wools are a Bardley byword and as you can see here they know just how to mix texture and color and line ot a connoisseur's taste.  Both in cranberry, pebble beige, loden green or French blue.  Coat with set-away collar of thick, airy, silky wool tweed.  $125.00.  Suit of needlepoint wool.  $90.00."  (About $925 and $665 in today's dollar.)

Saks Fifth Avenue  "Our own Sophie's town suit prophecy in French wool tweed - the attenuated jacket jersey-framed at the neckline to match the shell beneath, $395.00."  (About $2924.00 in today's dollar.)
 
Lord & Taylor, illustration by Dorothy Hood.  "High casual - new turnabout of suit with buttons up the back, scarf all around - the easy mood of Monte-Sano and Pruzan, in black and white windowpane wool from France.  $290.00."  ($2147.00 in today's dollar.)

2 comments:

Renata said...

Those are really inspiring illustrations, as your posts always are! I read them every day.
I wanna share with you the adress of the page I've been working on. It's an online fashion museum. I think you're gonna love it!
http://www.modateca-sc.com.
I'm sorry, it's in portuguese only, but filled with pictures!

deang said...

I wish I could remember the name of a fashion illustrator whose work I loved in about 1975-77. I was in Dallas at the time, and this illustrator did advertisements for, I think, Lord and Taylor, very detailed drawings of women who looked like Patti Hansen in the rich peasant dresses, shawls, and YSL cossack boots of the time.

Post a Comment