Dear Readers: Your blog hostess is in need of a break. This week, I will be republishing random posts from the last 5 years. As always, your comments and suggestions are very welcome. Thank you for being here!
Charles Revson, founder of Revlon Cosmetics, was a genius at marketing. He understood that the way to sell more cosmetics was to entice women with romance, allure, and a touch of class. Revson was the one who came up with the idea of introducing new colors in lipsticks and nail polishes twice a year, to co-ordinate with fashion trends. Where before, a woman would buy one lipstick and use it until it was gone, now she had to have a wardrobe of lipstick colors to match different outfits and occasions.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXHYA7m52rB3WWX-KE7zdCFLGyllQfRYxN-WGQhSlcr6HSDxwwZW0QabVEcGiOJyLq_5M2FlMsFw7ogyiUCdYsg70ajmA1602yAdrkVWZN4JbYOBRnQuVWGAu90hYBRtnqNOIS6Q/s400/revlon3.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhFVBIiuVmKUmZW8yK7UyCGHpovdo_6mLJO_MbnacO0b7nqx80SE9ycB5R8iHlPqjZybfKoOWHb0zi0YQ8wm1Tj8Ku4xc0KucN7AKWefdiNz3dMZTrHlclr9UrDmYHB5QUvHcMnA/s400/revlon2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioCvZf2zf4ZLzei80v13kzF44q4Zrzm0hNPxKuLNNMpiTgJJ_HDUZ8_jOuivqIMJIyf7wjzBNSw0GhpsJzjlRqMagQ7D978OAVoF0biUb-tuszVL93u_hiYLTUEQYfoD5CbqHcoA/s400/revlon5.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDTfky2roS3OrxoPdAB_WhVSpoLyCJGcwWI_yy3BtshlJzpGFBQ5dQF5eLi9uMr43_H3BjWHT36wJT8bU1DmbOWjALHi8ax2CAIpd0tHM0Xq1VBfAT08tvoSL2DHnBAgl0tI167g/s400/revlon4.jpg)