Monday, January 05, 2009

Amelia Earhart Luggage

Amelia Earhart luggage 1949After Amelia Earhart made her famous trans-Atlantic flight, she became an American celebrity. Of course with celebrity comes product endorsements. Book publisher and publicist, George Putnam, who was one of the project coordinators for the famous flight, arranged for Earhart to go on a lecture tour, and then promoted her image in multiple product endorsements, including the luggage line.

Earhart was actively involved with the products she endorsed. The luggage that bore her stamp was ensured to meet the demands of air travel. The pieces shown here from 1949 were made of molded plywood covered in colorfast cowhide. Sorry, no wheels attached!