Monday, May 04, 2009

Serbin of Florida Vintage Dresses

April 1960

Anyone who loves full-skirted cotton dresses from the 1950's and 60's will recognize the name Serbin of Florida. Serbin began as a sportswear manufacturer in Cleveland and they were well known for their golf dresses and co-ordinated separates in the 1940's. The company moved to Miami in 1944 and became known as Serbin of Florida. In the 1950's and early 60's they were noted for their well-made cotton day dresses and sun dresses and by this time, they were one of the largest clothing manufacturers in Florida. Their ads from this era always featured the tag line, "Urban or suburban...always wear a Serbin."

January 1960
Some of their dresses came with matching sweaters edged in the dress fabric.

November 1959

March 1960

I've sold many a Serbin dress over the years, but this is by far my favorite. Striped cotton chambray is cut and pieced to form a hexagonal spider web design on the back of the bodice.

Take a look at how perfectly the 6 pieces are matched at the seams. This is not easy to do, as the seams are cut on the bias of the fabric which tends to stretch as it is sewn. Sorry, ladies, this one recently sold, but I'll keep my eyes open for more great Serbin dresses for you!


denisebrain said...

Oh wow, I love that back detail!! I have had some Serbins over the years, and always appreciated them.

Thanks for showing those great ads!

retroliving said...

Suah a great post as always! The dress with the matching jacket is so cute I am definately inspired by the matching trim.
♥ Darla

Gladys said...

My mother had several of these dresses. One of them was her "funeral" dress. It was black with the matching sweater that had a black patterned trim. She cleaned out her closet a few years before she became ill. She threw it out. I came home to find she had tossed the dress and cried. She also tossed the most beautiful silk dress.

aimeemarieeee said...

Love all the info! I've always wanted to do a label project -- post photos of labels from my and friends garments and then investigate the label's history (the company etc). I've never known where to start the research on clothing companies. Any tips?!

So glad I found your blog!


LizaJane3 said...

Interesting blog post. Love the images. Please see my Serbin dating question on the board. Thanks, Liza

jamie marks said...

I have recently aquired many new Serbin dresses. They still have price tags and id say late sixties to early seventies. Id love to find more info and best way to market.

Delores Rouse said...

I just acquired new serbin dresses also with tags at the flea market 60s 70s

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