Wednesday, May 20, 2009

Vintage Swimsuits 1960

It's swimsuit Wednesday once again. These ads all appeared in May 1960. There's lots of body hugging knits with molded cups. Enjoy!

Jantzen "Fabulastic" suit with molded cups and a single shoulder strap. Va va voom! Sold for $20.00 (about $148.00 in today's dollar).

Rose Marie Reid elasticized knit suit with an inner "Circolair" swim-bra which allows the deeply cut back. Sold for $22.95 (about $170.00 in today's dollar).

B. Altman offered this black and white stripe maillot made from nylon and rubber Lastex knit in their Vacation Shop. Sold for $22.95 (about $170.00 in today's dollar).

"Just wear a smile and a Jantzen". Pink maillot with a fringed collar and French bra cups. Sold for $25.00 (about $184.00 in today's dollar).

Catalina takes a blue cotton Tiki print and criss-crosses the bustline, goddess drapes the front. Sold for $12.95 (about $96.00 in today's dollar).

Catalina again, this time in solid red Orlon acrylic, nylon, and rubber knit with molded cups and a white plastic buckle at the bust. Sold for $19.95 (about $148.00 in today's dollar).

Ribbed knit maillot elasticized throughout with inner figure control by Robby Len. Sold at Bonwit Teller for $16.00 (about $118.00 in today's dollar).


retroliving said...

That first suit is adorable and the second to last one reminds me of shaheen print.


Couture Allure Vintage Fashion said...

You're right - that Catalina does look like a Shaheen sarong. I love the pink Jantzen. What a great way to cover your upper arms on the beach!

Vintage Boutique Girl said...

Great vintage photo spread~~such elegant swimwear!


Gladys said...

Esther Williams Swimwear has some great reto-type suites that are fuller coverage and figure flattering. Much like the Tiki Print.

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