It's swimsuit Wednesday once again. These ads all appeared in May 1960. There's lots of body hugging knits with molded cups. Enjoy!
Jantzen "Fabulastic" suit with molded cups and a single shoulder strap. Va va voom! Sold for $20.00 (about $148.00 in today's dollar).
Rose Marie Reid elasticized knit suit with an inner "Circolair" swim-bra which allows the deeply cut back. Sold for $22.95 (about $170.00 in today's dollar).
B. Altman offered this black and white stripe maillot made from nylon and rubber Lastex knit in their Vacation Shop. Sold for $22.95 (about $170.00 in today's dollar).
"Just wear a smile and a Jantzen". Pink maillot with a fringed collar and French bra cups. Sold for $25.00 (about $184.00 in today's dollar).
Catalina takes a blue cotton Tiki print and criss-crosses the bustline, goddess drapes the front. Sold for $12.95 (about $96.00 in today's dollar).
Catalina again, this time in solid red Orlon acrylic, nylon, and rubber knit with molded cups and a white plastic buckle at the bust. Sold for $19.95 (about $148.00 in today's dollar).
Ribbed knit maillot elasticized throughout with inner figure control by Robby Len. Sold at Bonwit Teller for $16.00 (about $118.00 in today's dollar).