Tuesday, February 28, 2012

Jo Collins - 1958

Jo Collins was a junior label made by Mandel Manufacturing Company in St. Louis.  St. Louis, MO was the center of junior clothing manufacturing in the U.S. from the 1930s into the early 1960s.  Jo Collins was likely not a real person, but rather just a name used by the manufacturer.  The Jo Collins line consisted of dresses, suits, and separates in junior sizes and was active from about 1949 to the early 60s.

The rose print dress above is from 1958 and was made of Everfast cotton.  I love rose prints and this one is especially pretty.  

The same rose print cotton is used in separates as part of the same line in 1958.
Left:  One-piece playsuit.  Sold in 1958 for $8 (about $63 in today's dollar.)
Center:  Blouse and skirt.  Sold in 1958 for $16.50 (about $129 in today's dollar.)  
Right:  Blouson top and shorts.  Sold in 1958 for $14 (about $110 in today's dollar.)

As I've said before, I love coordinating separates.  Don't like the blouson top?  Wear the little blouse from the center with the shorts.  Pop the skirt over the playsuit.  The possibilities are are limited only by your imagination!