It's swimsuit Wednesday once again. These ads all appeared in May 1960. There's lots of body hugging knits with molded cups. Enjoy!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXZsdYvIUIExJWt-H5BrIRdXwZwdxIbHah8JfEpgS0PAfOHOKXk_rEskshvIhgSRpRFB1MrLI7dDTa3r-NRc7-wwohd44qsbq9qHSWEPTm1cWO946vFeqyAlFVWI3aNOiDevPGAg/s400/swim4.jpg)
Jantzen "Fabulastic" suit with molded cups and a single shoulder strap. Va va voom! Sold for $20.00 (about $148.00 in today's dollar).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9xPX1kguIZ3z-84j6AFAGp5a9uy2j8AxNSx71jj3uS4EhylSoXbQFe_ZAGVgO099AlT1LFf4eUN4nNiV40JXLy2Xx5aY_tk9-jZI_xkQ2_jtMg5w6yTC8lVs8wj09Imb2gv6HtA/s400/swim3.jpg)
Rose Marie Reid elasticized knit suit with an inner "Circolair" swim-bra which allows the deeply cut back. Sold for $22.95 (about $170.00 in today's dollar).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYOSWiBLSLKotqSwGMyNCNC_p9kdCcH9lzDuqJ1-yZVuV6y5LwWZT1ojYzOFNVWSeiO5-uQmJWdtMBIEdJvzL9z7HCLE0EXMXSmkFSrV7ty0TdxPMlcSXGaZuXzWB-sBByLgjBTw/s400/swim1.jpg)
B. Altman offered this black and white stripe maillot made from nylon and rubber Lastex knit in their Vacation Shop. Sold for $22.95 (about $170.00 in today's dollar).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-zMTej6VIKzBDwkHP17sgfg_KHONc3XfezOMydWz_ScJJZ7gW_ZpseM2GvwpICmGYT3MGv_gCtZTHFsl8Vtj_USCdpwMRYy0XBBItme16nJOt8hC2Q7bHtmrXZjQ_hkUTpi4e5g/s400/swim2.jpg)
"Just wear a smile and a Jantzen". Pink maillot with a fringed collar and French bra cups. Sold for $25.00 (about $184.00 in today's dollar).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEYIw7Wcej4hPbMAjVY40Q7YJYLC-WQb-umh33iVGYi7UPufrCkbX8b8m9xU79ZC6gbd8uLTtA3OQiC68M7ir8UcnSRjNR3EczOKLhW9EdOXGPlSnll4JKUX4WudBYzctgi6q25A/s400/swim6.jpg)
Catalina takes a blue cotton Tiki print and criss-crosses the bustline, goddess drapes the front. Sold for $12.95 (about $96.00 in today's dollar).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx4QCukCqZ-YHoY84IEYR17Qrpnc6D-p2DMdpKGQ9scnYJfRAlriP_QE6jor3EL6EWwX9aYEhkT1fwg140tQP_R0z951jX0ZOjFKoI3k5aUxzcOZ36imEKrnNAjJpH0Yat7gohmA/s400/swim5.jpg)
Catalina again, this time in solid red Orlon acrylic, nylon, and rubber knit with molded cups and a white plastic buckle at the bust. Sold for $19.95 (about $148.00 in today's dollar).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY3_FzixpN9DL_rbGEMHt4z2YBmCThyphenhyphenec9sk29zW0WO-xLAohPUIL3gKNrW5iGLlSgndAyAK9A0JEf_6rn80TRCqGHf_ibyGTgMIUSyuTXm9Ed0uRwPNexlsQHFHNvLSKsYKUWLg/s400/swim7.jpg)
Ribbed knit maillot elasticized throughout with inner figure control by Robby Len. Sold at Bonwit Teller for $16.00 (about $118.00 in today's dollar).