Monday, November 16, 2009

Bergdorf Goodman Ads

Fashion writers have such an enviable talent. They can make a dress desirable with the choice of a few words. Ads for Bergdorf Goodman showcased this talent at its best. While Bergdorf's ads often featured fashion photography, I think their ads with beautifully drawn illustrations spark the imagination in a better way. Can't you just see and feel what these garments are like based on the verbal imagery?

September 1965 - "Fur Doubles the Dash of this new suit shaping, echoing the close-fitting cut of the trim jacket as well as the deep-tobacco color of the crisp gabardine. Under the jacket lies a neatly curved, sleeveless over-blouse and a front-gathered skirt that slopes gently into walking ease. By Marquise in yarn-dyed tobacco brown worsted wool gabardine edged with brown-dyed deep-curling Afghanistan lamb." $395 (about $2717 in today's dollar).

September 1965 - "Wool - Afloat Under Fur...Watch it skimming along the boulevards this Fall with a graceful awareness of figure and a bouyant ripple of hemline. Its special drama: a great, wide fur boa whipped into a dashing bow and flung over the shoulder. The deeply sculptured grey wool from Italy comes with a boa of natural grey Afghanistan lamb; also in navy with black-dyed nutria boa." Dress alone, $275 (about $1892 in today's dollar). Dress with fur boa, $735 (about $5055 in today's dollar).

February 1964 - "The Capelet Costume...full-of-flair and elegant bravado. Watch this shape-in-the-news sweep South and into Spring'64, a beautiful balance of crisply-controlled width and eased slenderness. Adele Simpson flings the breezy little silk-lined cape over a dress of matching rayon Fibranne, its waistline lashed with a sliver of leather. Navy with vivid green lining and belt, sea green with turquoise, gold nugget with black or black with gold nugget." $160 (about $1100 in today's dollar).

5 comments:

Deja Pseu said...

Fabulous! (I'm picuring someone like Peggy from Mad Men composing that copy.)

I LOVE the princess seaming on that second dress.

Belle de Ville said...

I would wear all of these outfits today...even the one with the jaunty cape!

fabulous finds said...

love love love...i am always amazed at the archived pics you post...
www.fabulousfinds-elena.blogspot.com

J. said...

I'm loving these pics! Really classy, yet timeless at the same time.

Vix said...

Having done a fair share of copywriting, there's something comforting in the fact that the words sometimes live on!

Coincidentally, a vintage capelet is on its way to me...though it's fluffy mohair, not sleek silk.

[Frankly "capelet" is such a fabulous word that I think everyone should have one--if nothing else, just so they can toss the word around. Though now we have your entry as an excuse to say it.]

Thanks for the post!

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