I first became aware of the Design Thai label from a several page spread about them in a 1975 issue of Vogue magazine. Based in Bangkok, all Design Thai garments were sewn and hand finished in their workrooms there.
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Jackie Ayer was the designer for Design Thai. She was able to work with a rich collection of Design Thai cotton fabrics that were hand screened in vibrant tropical colors and designs. Above, a crane print in aqua and white fashions a kimono jacket and palazzo pant. The set sold for $128.00 (about $520.00 in today's dollar).
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The construction of Design Thai garments is of the highest quality with hand finished details like bound seams and hems, hand set zippers, hand set linings, and hanger loops. Here, a bird of paradise print in vibrant aqua and pink fashions a top and pant with matching scarf and quilted tote bag. The set sold for $144.00 (about $585.00 in today's dollar).
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Design Thai dresses, resort, swim, and loungewear were carried by high end stores like I. Magnin, Bergdorf Goodman, and Lord & Taylor, as well as luxury specialty boutiques. Here, a cotton gauze beach cover-up hides a matching bikini swimsuit. The set sold for $100.00 (about $406.00 in today's dollar).
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Design Thai garments were popular from about 1965 - 1979. How about a feather print halter top combined with a love bird print maxi skirt? The set sold for $102.00 (about $414.00 in today's dollar).
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My favorite? This bird of paradise print hooded caftan in vibrant aqua and pink. Sold for $104.00 (about $422.00 in today's dollar).
At Couture Allure, I am happy to have found several pieces by Design Thai that are now available for sale on our website. Make a statement at your next summer party!
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This
vintage late 1960's set features a cotton top with a matching cotton quilted skirt. and wide obi style belt. Aren't the colors gorgeous? $105.00 at Couture Allure.
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This
set from the 70's features a pretty purple floral print on black. The wrap top is fashioned of sheer cotton batiste. The matching broadcloth maxi skirt is accented with 3-dimensional flower centers that are appliqued to the print. $135.00 at Couture Allure.
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This
vintage 70's maxi dress features a green geometric design on cotton broadcloth. Be sure to click into the listing to see the unusual neckline treatment. $95.00 at Couture Allure.