Lovable Brassiere Co. ran a series of ads featuring the Lovable Girl of the Month. Here, their strapless bra is worn under a Margot strapless dress. The bra is boned for support, and they promise "You'll be lovely too, in a Lovable bra."
Exquisite Form patented the V shaped wire that separated the cups on their bras to be worn with low cut garments. They call it "Hi-Low Witchery".
Starlight bras and girdles will make you feel "heavenly" with their patented inner control, whatever that is. This one features circle stitching on the undercup.I don't care about my bra making me feel lovely, witchy, or heavenly. I just want it to be comfortable!
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