Thursday, April 23, 2009

Pat Premo - California Designer

Isn't this the perfect summer dress? Not surprising, since it was designed by one of the best known California-based labels, Pat Premo. Premo, who was born and raised in California, started her design career at Peggy Hunt in the 1930s. After moving to Marjorie Montgomery, she married the owner, Bill Schminke. He then gave his wife her own label, and the Pat Premo line of daywear was born.

The Premo label was well known for casual sportswear and dresses that used fabrics and trims in a unique way. The dress above, from 1955, uses a large scale plaid cotton. The bodice is cut on the bias with a V at the waist that follows the lines of the plaid. The skirt is gathered onto that V waistline in a very flattering manner, and the gathers of the shoulder straps pull the whole dress together. As always, click the photo to see a larger view.

7 comments:

Deja Pseu said...

You don't see that kind of pattern matching outside of high-end these days, as it requires a certain amount of fabric wastage. Beautiful piece!

Sal said...

Love everything about that dress - wide straps, square neckline, full skirt ... scrumptious!

Gladys said...

It is gorgeous.

Bonjour Madame said...

Very pretty. I'm curious about vintage labels. Did these well known designers distribute nationwide or were they more regional? I'm trying to compare this to modern day designers and understand what it was like.

Couture Allure Vintage Fashion said...

Pat Premo was sold all over the US and her garments were featured often in the New York Times fashion pages and national magazines like Harper's Bazaar and Vogue.

lucitebox said...

Every Pat Premo from the '50s I've seen was fabulous! This one is no exception.

dixiesmom said...

My Grandmother worked for Pat Premo in L.A. I just found her last pay stub from 1951! I remember my Mother speaking so highly of their fashions. She would bring home remnant and make my Mom outfits from the beautiful fabric. I was brought up learning to sew the way that you would match up your stripes and plaids! When I see that not done now it sends chills down my spine!

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