Wednesday, April 01, 2009

Vintage Easter Fashion 1937

"Only 10 shopping days until Easter!" heralds the headline in a 1937 copy of The New York Woman. "I haven't a thing to wear! Everything must be new!" With that, our Manhattan socialite sets forth on a mad day of shopping and pulls together her Easter outfit for a total of $89.45 ($1356.00 in today's dollar!!).

First a satin and Lastex girdle by Treo to give her figure the smooth, streamlined effect that will show off her suit to its best advantage. Next, a Maidenform satin brassiere for uplift and separation with new rounded curves (Last year's pointed silhouette is out!) A new pair of silk stockings are clipped to the girdle.

Satin tap panties and a satin slip by Dasche are worn over the girdle, brassiere, and stockings. Black gabardine shoes with patent trim are slipped on.

The perfect suit - a Mainbocher copy in navy Forstmann wool. Its collarless peplum style is offset by pockets at bust and hips. It is worn with a paisley printed ascot and a thin patent belt.

A tilted straw Homburg hat sets off the ensemble nicely.

Add white doeskin gloves and milady is all set for the Easter Parade!

What are you wearing for Easter this year?


nowandthenfashion said...


Love the photos as well as all the $$ info.


writeontruth819 said...


Post a Comment